(Social Media Examiner, 2020) Using video on landing pages can increase conversion by 86%. Questions have been raised about the actual viability of video content following revelations of problems with Facebook's video usage metrics . Engagements: Reactions, Comments, and Shares (basically any time anyone does anything in response to your video) As you can see, the Engagement is very important for us to continue to build community. To get a better understanding of the current state of employee engagement, we laid out some statistics for those who love numbers. No one buys media on time spent, but everyone allocates with it, writes Sean Cunningham of the Video Advertising Bureau. While only 29% of video marketers consider sales as a measurement of success, 78% report that video marketing has improved their company's bottom line — meaning that videos will have a positive impact even if the . Video drives a 157% increase in organic traffic from SERPs. Explore the interests, locations, and demographics of your followers. You can also increase engagement further by including images and videos in your LinkedIn posts. Business stats. The Chinese company, Bytedance, released a video-sharing social network app they called Douyin in 2016. audience insights and engagement stats for all your tweets over a period. Let's look at a few general video stats to find out. Facebook's Faulty Stats: Solving the Video Engagement Measurement Problem . Video games are a billion-dollar business and have been for many years. CSV exports. Video yields good engagement rates. Sell videos online and worldwide . 85% of Facebook videos are watched without sound. 1. So it does when the addressees replied to your email. ( Visual.ly) 8,333 Vine videos are shared each minute. An engagement rate of 5% is what you should be aiming for if you're a small business that aims to use social media as a way of building a community. The cost of a Facebook video ad is just 10% of a carousel . It messes up with your email deliverability and can get you in trouble. 1. Benchmark performance metrics and engagement for 360° Video / VR. VIP support. A basic metric of video engagement is quarterly tracking. Video on Instagram Stats. Latin America has the highest demand for video content in the world. View source by device type, URL, app, OS, and browser. (LinkedIn, 2020) 82. This being said, landscape videos are still the most popular format on the network, making up 52% of videos. Here's how to get Twitter Analytics. 63% of video marketers responded this way. These Gen Z statistics give rise to a challenge for retailers to create a personalized, interactive experience for their customers. Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales. It's no secret that social media continues to grow in . A video grabs more attention . All of the viewers watch the entire video, but 20 of the viewers watch until the video's 45-second mark, then skip back to the video's 30-second mark, and then watch the remainder of the video. While video marketing is a powerful tool, there are a few things you should keep in mind before launching your video campaigns. The posts that perform the best on LinkedIn and get more engagement are between 1900 and 2000 words long. Videos with numbers in titles are likely to receive more views. Average Engagement. That 28% might seem weak, but given that LinkedIn Video was only rolled out for users in August 2017, it's actually pretty impressive that so many agree already. Virtually every forward-thinking brand should be accounting for video marketing in their strategy moving forward, and live video is an excellent way to maximize your potential audience engagement . The Instagram Engagement Report reveals that video content is the best way to generate engagement as we saw: Video posts generated an average of 150 comments. But then you will see even more important metrics. 63% of all video viewing is now happening on mobile. Videos on Facebook assure a CTR of 29,66% for small accounts. Powerful filters and breakdowns. 65% of employees at video-savvy companies are more likely to rate the company's overall health highly as well. 81. The chart showcasing the percentage of viewers who make it to 25%, 50%, 75%, and 100% marks reflect on how engaging your video is. In combination with the most recent social media demographic statistics, marketers can use the below as a guide for setting expectations and strategies. Key findings. This is very useful stats for Instagram: statistics by total Er (engagement rate) for published posts. The overall average engagement rate for Facebook posts has fallen throughout 2018 to 3.91%. With PressBox Video you are able to discover, download and edit more videos faster than ever before to enhance sports stories on the most popular leagues, teams and players. Marketers who implement interactive videos see 25% better conversion rates, 18% more leads generated, 21% more web traffic, 11% more referrals, and 14% more . Interactive videos are shared 29% more times and help create greater brand or product awareness by the same 29%. 67% of Gen Z-ers prefer seeing real people in advertisements. (LinkedIn, 2020) 82. Twitter points to price decreases across most ad formats and audience growth for these numbers. (Social Insider) Accounts with over 100,000 Facebook followers post 71% of all video content. Actionable TikTok Analytics: Track Data That Matters. Summary. How Personalized Video Boosts Engagement and ROI in Banking. 20. But with 36% of U.S. employees engaged in their work, there is still much room for improvement. Implementing video into your marketing strategy will increase conversion rates and engage your customer. Video engagement stats show that the average engagement rate for Facebook videos is 6.13%. There have been numerous studies and tests performed to compare Facebook video ads with image-based ads. 25% of Companies Publish Videos Every Week [7]. 85% of businesses use video as a marketing tool and 59% of non-video marketers expect to start leveraging it in 2020. Engagement graph for an individual YouTube video. . Improve your influencer marketing using insights into creators' audience demographics, engagement, and performance of their video and hashtag challenges. 4. Google Analytics integration. Each day 100 million internet users watch an online video. Companies with a high level of employee engagement are more profitable by a factor of 21%. Measure engagement and learn how to make your Tweets more successful. Carousel posts generate an average of 80 comments. Average Engagement Recorded Live Stream Video Stats Once your live stream has concluded, we'll automatically generate a video recording of your live stream. In 2021, the engagement of U.S. employees has remained steady after a decade of improvement. The engagement rate increases. (Forbes) 38. 64% of consumers make a purchase after watching branded social videos. Live videos average 7x more reactions and 24x more comments. This amounts to over a billion dollars yearly. . Reports and graphs. Engagement is calculated by looking at the total plays and multiplying that number by the length of the media. ( Luxury Daily) Instagram videos create double the engagement as photos. More video marketing statistics. The optimal video length for engagement on Facebook is between 2 and 5 minutes. 90% of people watch videos on YouTube, 51% watch videos on Facebook, 38% on Instagram. Video is shared more often than any other kind of content. New video capabilities allow banks and credit unions to communicate directly to individual consumers with more relevant, meaningful and engaging interactions. Interactive video creates 66% more engagement and 44% longer viewing time. Understanding what types of posts drive the most reach engagement can tell you what to include regularly in your content calendar. Average Video Watched Time: How long the average view lasted. You can get higher engagement values by using more images for small and large accounts, but for middle sized accounts videos perform better. Facebook video post performance metrics at a glance . Engagement on live videos on LinkedIn is exponentially higher than posts with pre-recorded video. Live videos average 7x more reactions and 24x more comments. Sports video is a key ingredient in driving sports fan engagement; helping you to add depth, extend engagement and ultimately, better monetise your audience. The instant popularity of Meerkat, Periscope, Snapchat, and now Facebook Live serves to illustrate the importance of authentic, "off-the-cuff," and in-the-moment content with audiences worldwide. 28 Video Stats for 2018. Check out the statistics for 2018 and you will see why video is a MUST. Instagram's median engagement rate is 1.22%. (Social Insider) Video Stats for TikTok TikTok remains largely untapped, with only around 1 in 10 video marketers having given it a shot. 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. Out of these, Facebook video engagement stats show that, at 6.01%, video post score above other categories like photo posts (4.81%), link posts (3.36%), and status posts (2.21%). 3. 3. Half of the brand's posts on LinkedIn are images (49%), the second used type being articles (38%). January 10, 2018. According to Twitter's Q3 2020 report, users are increasingly engaging with ads on Twitter. YouTube user statistics 1. A mere 3% of marketers currently use the live streaming function on LinkedIn. Between landscape, square and vertical formats, vertical wins out on the highest average engagement rate of 0.35%. Agile Marketing. 4. That's 13.5x higher than Facebook posts and 27x higher than a Tweet ( Rival IQ) A 2020 study found that Higher Education outperformed every other industry in terms of post engagement, hitting 3.57% ( Rival IQ) 02. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. With videos, you inherently have an extra second to grab the user's attention. Problems start when the prospects in your campaign ignore your email. 85% of Facebook videos are watched without sound. ( Mediabistro) Instagram Engagement is 15x higher than Facebook engagement. Last Updated: September 28th, 2021. This Instagram statistics well known and stand out from the rest. How do the video engagement stats compare on different devices? Advanced stats dashboard. Another sign of collaborative engagement is that 42% of Gen Z-ers would participate in an online game for a campaign. - Next up was video reach - determined by number of views - with 58%. This amounts to over a billion dollars yearly. The Facebook Video engagement rate metric shows the percentage of viewers who took some sort of action with your video, such as sharing, clicking or commenting. Video Marketing Statistics—Highlights. According to Rhythm and Insights, combining video with full page ads boost engagement by 22%. Video content gets attention; that's for sure: Twitter says video on Twitter is 6x as likely to be retweeted as photos. YouTube has more than 2 billion logged-in monthly users. Social video generates 1200% more shares than text and images combined ( SmallBizTrends) The average engagement rate on Facebook stands at around 3.6%. Facebook Video Engagement Stats. Simultaneously, Twitter says that the CPE (cost per engagement) is down 9%. On-profile tweet stats do have their limitations. Videos Under 2 Minutes Get the Most Engagement [7]. Capitalizing on this with engaging video content to back it up is key." Related: 16 Ways to Increase Your Average Video Engagement. - Customer engagement/retention were a consideration . A whopping 75% of video-savvy companies have high employee engagement. 25% of People Will Watch a 20 Minute Video [8]. 2. By next year video ad spending will increase from $1.97 billion to $5.71 billion. Influencer Marketing. Overall, 73% of consumers worldwide prefer seeing videos on . Get the daily stats for any TikTok profile. Videos under two minutes long get the most engagement. ER and Content Type. Alongside the engagement graph, "average percentage viewed" is a metric that really tells you how well a video is performing relative to your other videos, and videos globally. In most cases, video outperforms images with a significant difference between the two. The last set of metrics in this section are the Video Engagement and Post Engagement stats. These days, photos are being trumped by video, and turning photos into quality real estate videos has never been easier. On Facebook, native videos receive up to 8x higher engagement than those shared from YouTube. Vertical videos with a description length up to 10 words increase engagement rates from 0.29% to 0.44%. Social media usage stats. Engagement Rate of posts depending on the type of attachment. ; YouTube users upload more than 500 hours of new video a minute. "For example, video engagement rates on social (like Facebook or Instagram) are much different than video engagements you would measure on your website or YouTube channel. This will bring up a list of your posts and their average engagement. Internal communication video stats. The average engagement rate per post on LinkedIn in 2021 is 0.35%. 29. Hover . Video Stats for Facebook. Some eye-opening stats on video ad engagement compared to images include: 2x the increase in clicks; Conversions increased by 20-30%; 2-3x higher click . 21 min read. Mobile-first Facebook video increases brand awareness by up to 67%. Here are a few video marketing statistics from 2018 that you should keep in mind: 54% of people want to see more video content from marketers. Broadly speaking, 50% is a benchmark for average performance for a 3-10 minute video. Twitter Cards. Interactive video creates 66% more engagement and 44% longer viewing time. Square videos make up 33% and vertical videos 15%. Access up-to . The average engagement for your video's playback shows you how much attention your viewers are paying to your content. In fact, LinkedIn Video was named one of the most effective platforms for video marketing, though only 28% of marketers agree. "Video engagement success rates vary by the channel they are distributed or published on," says Michael Cardwell of Digital Brew. Stories. If this is the approach you require, use the Twitter Analytics Dashboard. Marketers who use video grow revenue 49% faster than non-video users. 60% of employees at up to three months of tenure are engaged, 32% are disengaged and 8% are actively disengaged. And if those videos are 'live', then even better. ; Learn how measure . Views or plays were a close second (58%). - Leads and clickthroughs were next, with 55%. Video content appears as the most effective elements in . Track how your Twitter Cards drive clicks, app installs, and Retweets. This is arguably the most important insight to keep track of and improve. On measuring success, most marketers (63%) consider video engagement the top metric. Before you start questioning the data, keep in mind that this is an average. Social media engagement and best times to post were adjusted to the new normal of work-from-home schedules. YouTube Live Stats See stats by country, region/state, and city. On the video stats page you'll see Average Engagement next to the engagement graph. For example, they cannot provide you with a holistic overview of your tweet activity, i.e. In order to understand how videos contribute to your overall reach and engagement, visit the Posts tab of Page Insights and click on Post Types. In fact, videos can get you five times more engagement, while live videos are even more effective. It's clear that when strategically implemented, video can make a positive impact on remote work. Vertical videos generate the highest engagement rate. TikTok Statistics - Revenue, Users & Engagement Stats (2021) by Werner Geyser. By replacing static product pages, customer communications, and digital ads, video becomes a game-changing innovation delivers . In this case, the metric's value would be 1 for time buckets in either the first half or the last quarter of the video. As of April 2020, Facebook brand accounts with under 10 thousand fans had an average engagement rate of 1.59 percent on live videos, and a 0.92 percent engagement rate on pre-recorded videos. In 2019, users spent a weekly average of six hours and 48 minutes watching online videos - a 59 percent increase from just three years prior in 2016 (Limelight, 2019). Engagement and duration graphs. You can review the details of our VOD . According to employee engagement statistics, US employers are now spending $2.9 million per day searching for new employees or replacement workers. Twitter ad engagement is up 27%. That's completely normal, especially if your videos tend to be . Followers. 16 Video Engagement Stats: What You Must Know (2018) 51% of marketing professionals worldwide name video as the type of content with the best ROI. Video conferencing tools prevent miscommunication, increase engagement, and allow team members to join video online meetings anywhere from their . Employee engagement and mobile video statistics. According to stats, people spend more than 100 million hours watching videos on Facebook. Facebook video posts have an average engagement rate of 6.01%. Further, 92% of marketers who use video report it as an essential part of their strategy. That's not quite as large an audience as Facebook's 2.74 billion monthly active users. You can expect user interaction to jump by 6%. Videos up to 2 minutes long get the most engagement. Engagement on live videos on LinkedIn is exponentially higher than posts with pre-recorded video. 81. If you install the SyncWith Google Sheets Addon, you can then use the YouTube API to import a list of your channel's videos into Google Sheets, and then using that you can pull engagement statistics for each video including total counts of likes, comments, views and more! 2. This is how many people like, share, or comment on posts. But driving employee engagement doesn't come easy: worldwide, only 15% of employees are engaged with their work. Interactive videos are shared 29% more times and help create greater brand or product awareness by the same 29%. Employee Engagement Data by Tenure. 85% of buyers deem photos "very useful" to their decision making process. With Facebook videos, however, the engagement rate stands at a far more impressive 6.13%. Understand how brands are using 360° video and what performance statistics look like for these campaigns. (Source: Mobile Marketing Trends) 88% of marketing professionals worldwide name video as the type of content with the best ROI. Marketing Videos Can Generate 300% More Traffic [7]. This is the most crucial measure of how viewers are responding to your live streams. But keep in mind that it's possible to watch YouTube content without ever creating an account, so the "logged-in monthly users" number likely underreports the actual number of people watching YouTube content each month. (Social Media Examiner, 2020) 45 Video Marketing Statistics The National Association of Realtors (NAR) tells us that 90% of home buyers use the internet to source information on properties. Keep in mind that fewer people are likely to reach the 100% mark than reach the 25% mark. It is indeed one of the best tactics to bring more exposure to your . Video Marketing Statistics for 2020 [Infographic] Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option. Facebook stats show that videos get 135% more reach than photos. A mere 3% of marketers currently use the live streaming function on LinkedIn. While Facebook is one of the main places where small businesses and professional marketers share video content, it's not the only important . Longer videos will tend to . YouTube is the second largest search engine in the world. 13. Overall, 83% of consumers worldwide prefer YouTube to watch video content. Video gets more engagement than other types of posts. 64% of marketers see video as the most difficult content to create. James Marques of Iconic Genius agrees: "In most cases, people can digest a photo in a second or two. We'll track all the regular analytics and engagement metrics for the archived version, just like any other on-demand video in your account. LinkedIn statistics on video (Image source: eMarketer) ; Meanwhile, 1 billion hours of YouTube videos are watched daily. Post more videos. Gallup . All in all, the email engagement rate gets affected every time a prospect interacts with your message. 66% of Video Ads Are 30 Seconds Long [5] 33% of Viewers Stop Watching a Video After 30 Seconds [7]. According to employee engagement statistics, US employers are now spending $2.9 million per day searching for new employees or replacement workers. Facebook's video usage is increasing, reaching a percentage of 15,5% in 2021. 90% of user say that seeing a video about a product is helpful in the decision process. 13. When asked how they measure success, video marketers responded as follows: - The most commonly cited metric was video engagement (including shares, comments, likes, etc.) 74% of businesses say that videos receive the most engagement on social media. (Source: Smart Insights) Ad spending on mobile video will reach $157 billion by 2023. There are three kinds of engagements: reactions, comments, and shares. 40% of employees between 12 months to two years of tenure are engaged, 39% . Employee engagement is the key to building a successful business. Companies with a high level of employee engagement are more profitable by a factor of 21%. Stats display on video page. B. Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. In 2020, the revenue from the worldwide PC gaming market was estimated at almost 37 billion U.S. dollars, while the mobile . Facebook video strategy in 2021. A. This engagement rate corresponds with our previous stat about the increase in viewing time for Live videos versus standard videos. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. 56% of businesses post up to 5 videos to social media every month, 30% post more. More than 500 million hours of video are watched on YouTube every day. Marketers who implement interactive videos see 25% better conversion rates, 18% more leads generated, 21% more web traffic, 11% more referrals, and 14% more . That app still exists separately in China. TikTok is a tale of two apps. If the above video marketing statistics have yet to convince you of its benefits, how's this to sway you: the time people spend on watching videos online is increasing. Video conferencing can reduce travel costs by up to 30%; Video conferencing has reduced the need for business travel by 47% (sources: Wainhouse, Lifesize) Statistics: Impact of Video Meetings . 48% of employees between three and 12 months of tenure are engaged, 37% are disengaged and 15% are actively disengaged. Facebook videos with captions also work well - they are able to boost viewing time by 12%. People like to have entertainment and absorb full info in just shorter time and this is the reason they want to watch videos instead of static content pieces. On average, videos on Facebook get at least 59% more engagement than other types of posts ( source) - definitely one of the most relevant Facebook video statistics for 2021 that you'll read about today! Within the Video Engagement section, you can see a graph of each engagement type throughout your video. Image posts generated an average of 65 comments.
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